Guild Battlegrounds

Guild Battlegrounds

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Why is this getting so hard to conquer a province?

Each individual guild member will accumulate "attrition" for every single successful battle or negotiation. It will increase by one level each time one of these actions is completed successfully. The higher the attrition, the tougher the fights/negotiations will be. You can check the amount of attrition you currently have by clicking in the following button: 
The attrition gets reset on a daily basis at midnight (server time).